Digital PR & Earned Citations

AI answers lean heavily on earned media. We build the digital PR, directory presence, and comparison-content placements that put your brand in the sources AI engines re-read and cite.

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What we do

How the work runs

Identify the third-party sources AI engines actually cite in your space
Earn placements, listings, and mentions in those sources
Build review presence on the platforms that matter
Create original data worth citing and referencing

Outcomes

What you get

A growing citation footprint in AI answers

Unlinked brand mentions that build entity and demand

Third-party validation buyers and engines both trust

Digital PR & Earned Citations: questions, answered

Why is earned media so important for GEO?

Research in 2026 found the majority of AI vendor citations come from earned, third-party sources rather than a brand's own site. Being present in the directories, reviews, and comparison content engines re-read is often the single highest-leverage GEO activity.