The short answer
To get your business on ChatGPT, claim it in OpenAI's Business Hub: find or add the business, prove you can claim it by phone, email, a DNS record or Shopify, then verify your identity with Persona. It is free in the beta. You can correct your details and see mentions and clicks, but OpenAI says claiming doesn't raise your visibility.
What Businesses in ChatGPT is
OpenAI announced Businesses in ChatGPT on 10 November 2026, in beta. It has three parts: a business profile people can open when your business appears in an answer, insights on how ChatGPT mentions you, and optional Business Agents, a branded chat that is clearly labeled and kept separate from ChatGPT's own answers.
Your business may already be listed. OpenAI's setup guide lets owners claim an existing business or add a new one, and its overview says profiles can include information from other sources. Claiming gives you a say in what the profile shows.
OpenAI's pages ask for no payment, and Digiday reported that claiming and Business Agents are free at launch. The OpenAI executive it interviewed didn't rule out charges later.
Can your business claim a profile yet?
If you sell online and have a website, probably. OpenAI says any eligible business located where ChatGPT is available can claim, and the US, UK, UAE and Pakistan are all on its supported countries list. The limits come from the type of business.
| Your business | US | UK | UAE | Pakistan |
|---|---|---|---|---|
| Online store or website business | Yes | Yes, by OpenAI's wording | Yes, if the ID check is supported | Yes, if the ID check is supported |
| Local store or restaurant | Existing US listings only | Not yet | Not yet | Not yet |
| Service business, such as an agency or clinic | Reported as coming soon | Reported as coming soon | Reported as coming soon | Reported as coming soon |
| Business Agent | Online stores and online services | Not yet | Not yet | Not yet |
The service-business row comes from two first-hand accounts, one from Italy and one from the UK, which both found that option marked "coming soon". OpenAI's pages don't use that phrase, but its FAQ says eligibility depends on industry and location, and its policy says it may hold off on some categories until it has the safeguards it needs.
So a restaurant, clinic or agency in Dubai or Lahore can't claim yet. You can still prepare: keep your website, Google Business Profile and directory listings accurate, because OpenAI says ChatGPT may use other sources when it answers questions about your business.
Don't confuse this with ChatGPT ads. OpenAI's Ads Manager is open for self-service in all four countries, but advertising is a separate product and doesn't give you a profile.
How to claim your business on ChatGPT, step by step
- 1Sign in to ChatGPT with your own account and open Business Hub.
- 2Search for your business. If it isn't listed, add it.
- 3Prove you can claim it with one of the methods offered: a code sent to your business phone or email, a TXT record added to your website's domain, or your Shopify login.
- 4Wait for OpenAI to review the claim. The decision arrives by email.
- 5Verify your identity with Persona before you publish changes, connect a feed, see insights or create an agent. OpenAI says you may need a government ID, business registration details and proof that you can represent the business.
- 6When Persona approves you, a blue check appears on your profile.
If someone else has claimed your business, use Dispute ownership, which also goes through Persona. To bring in help, the admin who claimed the business can invite teammates and give an agency access, each using their own ChatGPT account. Each brand is claimed separately, and claiming a main brand doesn't claim its locations, according to OpenAI's setup guide.
1Find or add your businessIn Business Hub, signed in
2Prove you can claim itOne method below
Business phone Business email DNS TXT record Shopify login
3OpenAI reviews the claimDecision by email
4Verify your identity with PersonaID and business documents
Blue check on your profile
Edit detailsSee insightsBusiness Agent (US only)
Check before you publish. OpenAI says its support team can't delete, unpublish or hide a published profile.
What to put in your profile
OpenAI's setup guide lists the fields you can edit: website, business description, product or service category, logo, delivery policy, return policy, cover photo and other optional details. OpenAI reviews and publishes changes, and they can take time to show up in answers.
- Describe only what you actually offer. The policy bans false or misleading claims about prices, availability, qualifications or likely results.
- Use the same name, category, address or service area, hours and contact details as your website and Google Business Profile.
- Leave out reviews and promises you can't back up. The policy bans fabricated reviews, fabricated endorsements and unsupported guarantees.
- Check every link before you save. Links have to go where they say they go.
- Proofread before you publish. Only unpublished drafts can be deleted.
Product feeds for online stores
Stores can share prices and availability by connecting Shopify, uploading a CSV file or pointing to a hosted feed. OpenAI's feed specification has 48 fields, 9 of them required, and recommends product titles of up to 150 characters and descriptions of up to 5,000. OpenAI's announcement says eligible Shopify products are already in ChatGPT through Shopify Catalog.
A feed doesn't promise anything either. OpenAI says connecting one doesn't publish an agent or guarantee that ChatGPT recommends your products.
Does claiming help you get recommended?
Not directly, by OpenAI's own account. Its FAQ says ChatGPT "continues to make independent recommendations and comparisons" and that claiming "does not guarantee higher placement or sales." The setup guide adds that claiming doesn't change a profile's visibility and that advertising doesn't influence ChatGPT's independent answers.
That mirrors Google Business Profile. Google says there is no way to request or pay for a better local ranking, but complete, accurate details help it match you to relevant searches. Treat a ChatGPT profile the same way: it keeps the facts right, and it doesn't buy a place in the answer.
What moves recommendations is the wider work of generative engine optimization: pages that answer buyers' questions directly, the same facts about you everywhere, and genuine mentions on the sites AI engines read.
You control
- Website link
- Business description
- Category
- Logo and cover photo
- Delivery and return policies
- Product feed, for stores
ChatGPT decides
- Whether an answer names you
- Which businesses it compares
- The order it lists them in
- Which other sources it reads
“Claiming does not guarantee higher placement or sales.” OpenAI
Reading Business Hub insights
Insights cover the last 28 days and show three things. A mention counts when an answer references your website; for an online business, your brand name alone doesn't count. Website clicks are clicks on links to your site, which, as Search Engine Roundtable's screenshot of OpenAI's tooltip shows, don't confirm visits or conversions. Discovery topics are common themes in answers that mentioned you, not the prompts people typed.
OpenAI doesn't share individual prompts or conversations, and it withholds low counts, so a blank metric doesn't necessarily mean zero. This is the first data ChatGPT has published about businesses, and it covers only ChatGPT. For the other AI engines, use the method in how to check AI visibility.
Mentions
Answers that reference your website
Your brand name alone doesn't count
Website clicks
Clicks on links to your site in ChatGPT
Not confirmed visits or sales
Discovery topics
Themes in answers that mentioned you
Not the prompts people typed
Low counts can be withheld, and no conversations are shared. Definitions from OpenAI's help article.
Business Agents, for now in the US
A Business Agent is a branded chat that answers questions about your business inside ChatGPT, labeled as separate from ChatGPT's own answers. OpenAI says agents are currently available to eligible ecommerce and online service businesses in the US. They can't complete purchases, bookings or order lookups; they send people to your website. An agent can also be sponsored as the destination for ChatGPT ads.
OpenAI's Business Agents policy requires an agent to make clear that it is AI, and bans pressure tactics, false urgency, requests for high-risk personal data and advice that legally requires a professional license.
Mistakes to avoid
- Publishing in a hurry. OpenAI support can't delete, unpublish or hide a published profile, and a new profile created through Persona publishes as soon as OpenAI approves it.
- Letting someone else claim first. Claim as soon as you're eligible, then check the details every month.
- Handing an agency your password or ID. You verify your own identity; an agency should only get invited access.
- Paying for a ranking promise. OpenAI says claiming doesn't change visibility, so anyone guaranteeing a boost is guessing.
- Forgetting it's a beta. Fields, eligibility and insights will change, so recheck your profile and OpenAI's guide monthly.